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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand: Unbranded
Heel Height: Flat (0 to 1/2 in.) Style: Fashion - Ankle
Material: Leather Width: Medium (B, M)
Fastening: Zip

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Sam Edelman Black Suede Buckle Zip Over The Knee Fashion Riding Boots Size 8 MTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.BCBGeneration Women's Mocha Calf Boots Onyx Brown Oily Calf Suede Size 9 M They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.FRYE Harness 12 R Biker Black Leather Boot Women US 8.5 Made in USA 77300

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Naturalizer Womens Hollace Leather Pointed Toe Mid-Calf, Hot Sauce, Size 7.5 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.BCBGeneration Women's Mocha Calf Boots Onyx Brown Oily Suede Size 8.5 M

There are logistical and personal challenges to migrating an entire community, like:

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  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Aquatalia Frida Booties, Mushroom Suede, Womens Size 6.5 550To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Kenneth Cole N.Y Vintage Lace Up & Zip Women US 9 39 Made In Minimal Wear on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Donald J Pliner Ninn Boots Black Tall side zip Boots sz 7.5 m NEW 348 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). FRYE Riding Boots Melissa Seam Tall Leather Knee High Boot Brown 6.5 398Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.MERRELL THERMO VORTEX 6 WTPF US 7 EU 37.5 Woman's Winter Boot

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Madewell 228 The Billie Boot 7 grey F8640 Boots shoes Leather Ankle You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. ZADIG ET VOLTAIRE - BOTTINES BOOTS TOUT CUIR brown NUANCÉ 40 - TB ETATYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Women nightclub velvet leather super high heel lace up over knee thigh high bootIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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