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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. SKECHERS MENS AFTER BURN M-FIT REPRINT MEMORY FOAM 4E SHOES 2019 FREE POST AUSTTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Nike Air Max Vapormax Flyknit 2 SAFARI BLACK orange WHITE 942842-106 sz 7 Men They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Nike Vapor Street Flyknit Triple Black Anthracite Grey (AQ1763 001) Size 11.5

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Air Jordan Retro 4 IV Dunk From Above Navy bluee gold 308497-425 Size 14

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Adidas Ultra Boost M 2.0 Collegiate Navy bluee AQ5928
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Nike Air Jordan 11 Retro Low Medium Grey White-Gunsmoke Mns.Sz.12 (528895-003)To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Vans X Disney Old Skool 80's Mickey Mouse Checker Men's Size 11.5 (UK 10.5) on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Nike Flyknit Racer Goddess Triple White Pure Platinum Black 526628-100 Men's 10 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). DS MENS NIKE AIR VAPORMAX FK UTILITY GAME ROYAL RUNNING AH6834 400 SZ 10 FREERather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.NIKE AIR JORDAN 9 RETRO LAKERS WHITE TOUR YELLOW-CONCORD SZ 17

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.PUMA Complete Train Away Black Running Training Athletic shoes Men's 7.5 Rare You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Nike Air Max Plus Mens 852630-029 Platinum Grey White Running shoes Size 12.5You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.REEBOK DMX FUSION NR Running Cushioning Sneakers shoes Black CM9643 SZ 4-12.5It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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